Vancouver, BC (Sep 7, 2010) – A survey of Vancouver residents by Justason Market Intelligence (JMI) shows 52% of decided voters would support Vision Vancouver if a municipal election were held tomorrow. NPA and COPE garner 28% and 13% respectively. Notably, more than half of Vancouver residents (55%) are undecided or will not vote.

“With no obvious mayoral candidates for NPA and COPE, the Vision Vancouver lead is not surprising,” says Barb Justason, the firm’s principal adding, “The mayor is focused on issues that resonate with residents.”

Justason cautions that with 55% uncertain about how, or even if, they will vote, these results by no means predict a Vision Vancouver win in 2011.

This poll is the first in a bimonthly series surveying City of Vancouver residents on issues from how the local government is performing to how the HST is affecting us. City Omni Vancouver was launched to address the need for Vancouver-specific information not currently offered in this market. The survey also allows clients to ask their own questions of Vancouver residents.

“BC- and Metro Vancouver-wide polling on regional and provincial issues is well covered in this market. But our clients asked us to focus on the City of Vancouver,” explains Justason. “Vancouver is unique, with its own issues and challenges. We wanted a way for our clients to affordably explore them.”

JMI is a Vancouver-based market and opinion research firm. The firm surveys thousands of BC residents every year for its BC-based client community.

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Research Notes:

• Dates of research: Aug 16-23, 2010.
• Methodology: A hybrid of telephone and online. 394 random telephone and 111 online surveys of City of Vancouver adult residents 18 years and older
• Margin of error: ±4.9 percentage points 19 in 20 times.
• Research Sponsor: Justason Market Intelligence

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