Justason Market Intelligence

About Us

Justason Market Intelligence Inc. firm offers the complete range of survey research and qualitative methodologies all with personal service only possible with a boutique firm. The firm owns and operates Vancouver Focus®.

A Vancouver-based market and social research firm asking the right people the right questions and delivering epiphanies.

Serving clients across North America including the world’s largest retailer, the world’s largest business software company, a leading international financial services company, several leading energy companies and regulators, the world’s top confectionary company and Canada’s largest private land management company.

What we do

Together with our qualitative division, Vancouver Focus®, we offer unparalleled opinion research and intelligence service.

Computer Aided Telephone Interviewing

Telephone interviewing remains a key element of many opinion research assignments. But quality research is only as good as the quality of the data collection.

JMI has worked diligently to build a telephone data collection system that delivers high quality live data collection on time and within a truly competitive research budget.

Our Talent

Meet our team of qualified and dedicated professionals.

Barb Justason

Barb Justason

Geoff Bird

Geoff Bird

Research Director
Michael Davis

Michael Davis

Steve Bengtson

Steve Bengtson



Is Mike Hurley pulling ahead of Corrigan in Burnaby’s race for mayor?

Vancouver B.C. (17 October 2018) Mike Hurley leads Derek Corrigan by eight points in Burnaby’s race for mayor. According to the poll, conducted by Justason Market Intelligence October 15–16, Hurley has support from 51% of decided voters to Corrigan’s 43%. Helen H.S. Chang and Sylvia Gung are supported by 4% and 1% respectively. A poll published October 5th found that Corrigan and Hurley were in a dead heat, with Corrigan receiving 43% support and Hurley, […]

Burnaby Municipal Election Poll: Corrigan in tight race with challenger Hurley

Calgary/Vancouver (5 October 2018) – Incumbent and five-term mayor, Derek Corrigan, is locked in tight race with first-time candidate, Mike Hurley, according to a commissioned poll by the International Association of FireFighters undertaken by zinc tank in partnership with Justason Market Intelligence and Dufferin Research. Corrigan and Hurley appear to be in a virtual tie – 43% and 42%, respectively – among committed and decided voters (estimated to be 52% of Burnaby residents, 18 years+). […]

BIV examines employment satisfaction among millennials in Metro Vancouver

Vancouver, B.C. – June 27, 2018 Peter ter Weeme, Executive Vice President, Purpose and Brand Citizenship for Elevator Strategy, joins the Business in Vancouver (BIV) podcast to discuss some surprising findings from a Justason Market Intelligence survey about employment satisfaction among millennials in Metro Vancouver. Peter’s interview begins at 12:00. View and download the report here.   For more information contact: Peter ter Weeme, Elevator Strategy +1 250 616 9950 / peter@elevatorstrategy.com / elevatorstrategy.com   Barb […]

What others have to say

OpenRoad Auto Group hired JMI to conduct both market awareness and customer research for our group. Anyone can tabulate results, but JMI showed a strong ability to analyze and present research findings through the lens of our strategic challenges and requirements. Intelligence is the key and we got intelligence to help make better decisions. In the competitive world of automotive retail, one of our advantages is JMI.

Christian Chia

President, OpenRoad Auto Group Ltd.

Justason Market Intelligence assisted me in the design and execution of a wine tasting that had to produce scientifically valid results for a Master of Wine thesis, using 153 tasters. Barb and her team did an excellent job and I would be delighted to recommend them.

James Cluer

Owner, Fine Vintage Ltd.

JMI took the time to understand our organization’s needs and developed a research study that delivered valuable marketing information. Barb Justason’s client service exceeded our expectations.

Anne Rodgers

Marketing & Communications Coordinator.


Vancouver Focus® (a Justason Market Intelligence company)
The Nanos Research Group
Marketing Research and Intelligence Association (MRIA)
American Association of Public Opinion Researchers (AAPOR)
Quirk’s Marketing Research Review

5th Floor 1080 Howe St. #503
Vancouver B.C. V6Z 2T1

Phone: +1 604 783 4165