Justason Market Intelligence

About Us

Justason Market Intelligence Inc. firm offers the complete range of survey research and qualitative methodologies all with personal service only possible with a boutique firm. The firm owns and operates Vancouver Focus®.

A Vancouver-based market and social research firm asking the right people the right questions and delivering epiphanies.

Serving clients across North America including the world’s largest retailer, the world’s largest business software company, a leading international financial services company, several leading energy companies and regulators, the world’s top confectionary company and Canada’s largest private land management company.

What we do

Together with our qualitative division, Vancouver Focus®, we offer unparalleled opinion research and intelligence service.

Computer Aided Telephone Interviewing

Telephone interviewing remains a key element of many opinion research assignments. But quality research is only as good as the quality of the data collection.

JMI has worked diligently to build a telephone data collection system that delivers high quality live data collection on time and within a truly competitive research budget.

Our Talent

Meet our team of qualified and dedicated professionals.

Barb Justason

Barb Justason

Geoff Bird

Geoff Bird

Research Director
Michael Davis

Michael Davis

Steve Bengtson

Steve Bengtson



Will voters elect Green Party’s Pete Fry to Vancouver City Council?

Vancouver B.C. (31 August 2017) The by-election race for Vancouver’s vacant City Council seat is the Greens’ to lose. And lose they may to the Non-Partisan Association or Vision Vancouver, despite both being well back in the poll. NPA support is composed largely of older voters who are more likely to cast a ballot. Vision is well known for its organized get-out-the-vote volunteers, a consistent advantage for the governing party over several election cycles. Either party, currently vying for […]

How have B.C.’s wildfires affected Vancouverites?

Vancouver B.C. (1 August 2017) Just over half of Vancouverites (54%) have been affected in some way by British Columbia’s wildfires according to a Justason Market Intelligence poll conducted in late July. Forty-six (46%) of City residents have not been affected. East Side residents are significantly more likely than West Side residents to have been affected by the wildfires (61% vs. 47%). Air quality concerns prevail among the plurality as the most common impact. One-quarter (24%) say friends or […]

Will Vision Vancouver lose council seat in fall by-election?

Vancouver B.C. (28 July 2017) The Green Party or Non-Partisan Association (NPA) are poised to pick up a seat in this fall’s by-election to fill the Vancouver City Council seat vacated by Geoff Meggs, who is now Premier John Horgan’s chief of staff. If the by-election were held today, just 17% of decided by-election voters would support a Vision Vancouver candidate, while the Green Party and NPA would compete for plurality support. Declared OneCity candidate Judy […]

What others have to say

OpenRoad Auto Group hired JMI to conduct both market awareness and customer research for our group. Anyone can tabulate results, but JMI showed a strong ability to analyze and present research findings through the lens of our strategic challenges and requirements. Intelligence is the key and we got intelligence to help make better decisions. In the competitive world of automotive retail, one of our advantages is JMI.

Christian Chia

President, OpenRoad Auto Group Ltd.

Justason Market Intelligence assisted me in the design and execution of a wine tasting that had to produce scientifically valid results for a Master of Wine thesis, using 153 tasters. Barb and her team did an excellent job and I would be delighted to recommend them.

James Cluer

Owner, Fine Vintage Ltd.

JMI took the time to understand our organization’s needs and developed a research study that delivered valuable marketing information. Barb Justason’s client service exceeded our expectations.

Anne Rodgers

Marketing & Communications Coordinator.


Vancouver Focus® (a Justason Market Intelligence company)
The Nanos Research Group
Marketing Research and Intelligence Association (MRIA)
American Association of Public Opinion Researchers (AAPOR)
Quirk’s Marketing Research Review

5th Floor 1080 Howe St. #503
Vancouver B.C. V6Z 2T1

Phone: +1 604 783 4165