Justason Market Intelligence

About Us

Justason Market Intelligence Inc. firm offers the complete range of survey research and qualitative methodologies all with personal service only possible with a boutique firm. The firm owns and operates Vancouver Focus®.

A Vancouver-based market and social research firm asking the right people the right questions and delivering epiphanies.

Serving clients across North America including the world’s largest retailer, the world’s largest business software company, a leading international financial services company, several leading energy companies and regulators, the world’s top confectionary company and Canada’s largest private land management company.

What we do

Together with our qualitative division, Vancouver Focus®, we offer unparalleled opinion research and intelligence service.

Computer Aided Telephone Interviewing

Telephone interviewing remains a key element of many opinion research assignments. But quality research is only as good as the quality of the data collection.

JMI has worked diligently to build a telephone data collection system that delivers high quality live data collection on time and within a truly competitive research budget.

Our Talent

Meet our team of qualified and dedicated professionals.

Barb Justason

Barb Justason

Geoff Bird

Geoff Bird

Research Director
Michael Davis

Michael Davis

Steve Bengtson

Steve Bengtson



Elevate Millennials: Political engagement and Metro Vancouver millennials

Vancouver B.C. (19 June 2018) POLITICAL ENGAGEMENT Three-quarters (76%) of Metro Vancouver millennials (a group aged 18-39 years) say they voted in at least one of the most recent federal, provincial, or municipal elections. Participation in provincial and federal voting is highest (66% and 62%), while just 37 percent of the region’s millennials have participated in municipal elections. Photo credit: Countdown to a Better BC Rally   The survey, conducted in May by Justason Market […]

What Metro Vancouver millennials think about health and mental health

Vancouver B.C. (June 2018) Photo credit: George Hodan HEALTH SERVICES PRIORITIES For a strong majority of Metro Vancouver Millennials, access to public healthcare is important (88% “need to have”). Access to mental health services is a priority for more than half of millennials (57%). Access to private and alternative healthcare is a priority for sizeable minorities (30% and 29%). The study, conducted by Justason Market Intelligence in May, finds more millennial women than men prioritize […]

Metro Vancouver millennials speak out on what matters to them

Vancouver, B.C. – June 13, 2018 Peter ter Weeme, Executive Vice President, Purpose and Brand Citizenship for Elevator Strategy was a guest on CKNW’s The Simi Sara Show discussing their recent survey of Metro Vancouver millennials conducted by Justason Market Intelligence. Here is that interview. View data tables here. About the survey These are selected results of a Justason Market Intelligence online survey of Metro Vancouver millennials, age 18 to 39 years. The survey, sponsored […]

What others have to say

OpenRoad Auto Group hired JMI to conduct both market awareness and customer research for our group. Anyone can tabulate results, but JMI showed a strong ability to analyze and present research findings through the lens of our strategic challenges and requirements. Intelligence is the key and we got intelligence to help make better decisions. In the competitive world of automotive retail, one of our advantages is JMI.

Christian Chia

President, OpenRoad Auto Group Ltd.

Justason Market Intelligence assisted me in the design and execution of a wine tasting that had to produce scientifically valid results for a Master of Wine thesis, using 153 tasters. Barb and her team did an excellent job and I would be delighted to recommend them.

James Cluer

Owner, Fine Vintage Ltd.

JMI took the time to understand our organization’s needs and developed a research study that delivered valuable marketing information. Barb Justason’s client service exceeded our expectations.

Anne Rodgers

Marketing & Communications Coordinator.


Vancouver Focus® (a Justason Market Intelligence company)
The Nanos Research Group
Marketing Research and Intelligence Association (MRIA)
American Association of Public Opinion Researchers (AAPOR)
Quirk’s Marketing Research Review

5th Floor 1080 Howe St. #503
Vancouver B.C. V6Z 2T1

Phone: +1 604 783 4165