Election challenges
2014-07-31
Vancouver B.C. (31 July 2014) – Housing affordability and solving homelessness are the most important challenges facing Vancouver, according to a poll conducted this month by Justason Market Intelligence.
Housing and housing affordability top the list of Vancouver’s challenges with unprompted mentions from 27% of residents, followed by homelessness and poverty (17%). A further five per cent (5%) mention cost of living, a challenge related both to housing affordability and homelessness. Public transportation and the municipal government’s fiscal management also register as important challenges for groups of fewer than 10%.
Among renters, one-third (35%) cite housing affordability as a top challenge for the city.
Residents aged 65 and older cite fiscal management / wasteful spending as a top concern (17%), near par with this group’s concern about housing affordability (22%) and homelessness (18%).
Priority issues
Mirroring these top concerns for the City, just over half of Vancouverites identify ending homelessness as the top priority for Vancouver for the next three years (54%). Improving vehicle infrastructure is a top priority for one-third (32%) of residents, ahead of improving cycling and walking infrastructure (21%).
Is Vision Vancouver supporting fading?
The same poll finds that half of likely voters now describe themselves as less supportive of Vision Vancouver than they were a few years ago. Fifteen per cent (15%) are now more supportive of Vision, while 31% say there has been no change in their level of support for Vision Vancouver.
Groups who are now less supportive of Vision:
- Voters aged 55 and older (60-65% are now less supportive)
- Supporters of Gregor Robertson in 2011 (39%)
Research Notes
These are the findings of a Justason Market Intelligence Inc. poll of 350 adult residents of the City of Vancouver. Justason’s panel was the sample source. Data were weighted to match the regional distributions and demographic characteristics of the City according to the most recent census.- Dates of research: July 22-27, 2014
- Sample: 350 Vancouver City adults 18 years and older
- Methodology: Online
- Margin of error: An unweighted probability sample of 350 reports a margin of error of ±5.2 percentage points, 95% of the time.
- Research Sponsor: Justason Market Intelligence Inc.
Direct: +1 604 783 4165
Email: Barb@JustasonMI.com
web: JustasonMI.com twitter: @barbjustason
