Justason Market Intelligence Inc. firm offers the complete range of survey research and qualitative methodologies all with personal service only possible with a boutique firm. The firm owns and operates Vancouver Focus®.
Serving clients across North America including the world’s largest retailer, the world’s largest business software company, a leading international financial services company, several leading energy companies and regulators, the world’s top confectionary company and Canada’s largest private land management company.
Together with our qualitative division, Vancouver Focus®, we offer unparalleled opinion research and intelligence service.
Telephone interviewing remains a key element of many opinion research assignments. But quality research is only as good as the quality of the data collection.
JMI has worked diligently to build a telephone data collection system that delivers high quality live data collection on time and within a truly competitive research budget.
Photo credit: popejon2 (flickr.com/photos/popejon2/5594972510), licensed under CC BY 2.0
Vancouver, B.C. (September 16, 2026) — A new poll from Justason Market Intelligence (JMI) finds Green Party candidate Pete Fry now holds a lead in the race for Vancouver mayor. Fry overtakes incumbent Ken Sim (ABC Vancouver) following the exits of two rival candidates. With nominations having just closed and a month remaining before the […]
Photo credit: Michael Muraz
OpenRoad Auto Group hired JMI to conduct both market awareness and customer research for our group. Anyone can tabulate results, but JMI showed a strong ability to analyze and present research findings through the lens of our strategic challenges and requirements. Intelligence is the key and we got intelligence to help make better decisions. In the competitive world of automotive retail, one of our advantages is JMI.
Justason Market Intelligence assisted me in the design and execution of a wine tasting that had to produce scientifically valid results for a Master of Wine thesis, using 153 tasters. Barb and her team did an excellent job and I would be delighted to recommend them.
JMI took the time to understand our organization’s needs and developed a research study that delivered valuable marketing information. Barb Justason’s client service exceeded our expectations.
