About Us

Justason Market Intelligence Inc. firm offers the complete range of survey research and qualitative methodologies all with personal service only possible with a boutique firm. The firm owns and operates Vancouver Focus®.

A Vancouver-based market and social research firm asking the right people the right questions and delivering epiphanies.

Serving clients across North America including the world’s largest retailer, the world’s largest business software company, a leading international financial services company, several leading energy companies and regulators, the world’s top confectionary company and Canada’s largest private land management company.

What we do

Together with our qualitative division, Vancouver Focus®, we offer unparalleled opinion research and intelligence service.

Computer Aided Telephone Interviewing

Telephone interviewing remains a key element of many opinion research assignments. But quality research is only as good as the quality of the data collection.

JMI has worked diligently to build a telephone data collection system that delivers high quality live data collection on time and within a truly competitive research budget.

Our Talent

Meet our team of qualified and dedicated professionals.

Barb Justason, CAIP

Barb Justason, CAIP

Geoff Bird

Geoff Bird

Research Director
Michael Davis

Michael Davis

Steve Bengtson

Steve Bengtson



Cost of living drives pessimism

Photo credit: Michael Muraz

Lockdown support praised

Vancouver B.C. (23 June 2020) — Amid financial and work-related impacts of the COVID-19 lockdown, most Metro Vancouver residents (75%) are satisfied with the government assistance. Satisfaction is particularly high among workers who were laid off as a result of the lockdown. Ninety percent (90%) of laid-off workers are satisfied with government assistance during the […]

Is home the new workplace?

Vancouver B.C. (18 June 2020) — Demand for Metro Vancouver commercial space may be on the decline, according to some workers. Over half (55%) of employed Metro Vancouver residents now work from home as a direct result of the COVID-19 lockdown. A majority of these employees (40% overall) work from home “all or most of […]

What others have to say

OpenRoad Auto Group hired JMI to conduct both market awareness and customer research for our group. Anyone can tabulate results, but JMI showed a strong ability to analyze and present research findings through the lens of our strategic challenges and requirements. Intelligence is the key and we got intelligence to help make better decisions. In the competitive world of automotive retail, one of our advantages is JMI.

Christian Chia

President, OpenRoad Auto Group Ltd.

Justason Market Intelligence assisted me in the design and execution of a wine tasting that had to produce scientifically valid results for a Master of Wine thesis, using 153 tasters. Barb and her team did an excellent job and I would be delighted to recommend them.

James Cluer

Owner, Fine Vintage Ltd.

JMI took the time to understand our organization’s needs and developed a research study that delivered valuable marketing information. Barb Justason’s client service exceeded our expectations.

Anne Rodgers

Marketing & Communications Coordinator.


Vancouver Focus® (a Justason Market Intelligence company)
The Nanos Research Group
Quirk’s Marketing Research Review
Qualitative Research Consultants Association (QRCA)

1055 W Georgia St, Suite 2429
Vancouver, BC Canada
V6E 3P3

Phone: +1 604 783 4165