{"id":5624,"date":"2018-06-25T05:46:47","date_gmt":"2018-06-25T05:46:47","guid":{"rendered":"http:\/\/www.justasonmi.com\/?p=5624"},"modified":"2022-11-17T00:21:10","modified_gmt":"2022-11-17T00:21:10","slug":"jobs-careers-and-metro-vancouver-millennials","status":"publish","type":"post","link":"http:\/\/www.justasonmi.com\/?p=5624","title":{"rendered":"What Metro Vancouver Millennials think about jobs and careers"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Vancouver B.C. (June 2018)<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How millennials are employed<\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" class=\"alignright size-large wp-image-5641\" src=\"http:\/\/www.justasonmi.com\/wp-content\/uploads\/2018\/06\/J802-How-employed-1-1024x576.png\" alt=\"\" width=\"625\" height=\"352\" srcset=\"http:\/\/www.justasonmi.com\/wp-content\/uploads\/2018\/06\/J802-How-employed-1-1024x576.png 1024w, http:\/\/www.justasonmi.com\/wp-content\/uploads\/2018\/06\/J802-How-employed-1-300x169.png 300w, http:\/\/www.justasonmi.com\/wp-content\/uploads\/2018\/06\/J802-How-employed-1-768x432.png 768w, http:\/\/www.justasonmi.com\/wp-content\/uploads\/2018\/06\/J802-How-employed-1-941x529.png 941w, http:\/\/www.justasonmi.com\/wp-content\/uploads\/2018\/06\/J802-How-employed-1.png 1500w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/>Six-in-ten Metro Vancouver millennials are employed full-time (62%). A further 21 percent have part-time employment. Thirteen percent are engaged in contract, freelance or casual work. A further eight percent are seeking work (unemployed). Sixteen percent of Metro Vancouver millennials are students.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The survey, by Justason Market Intelligence and sponsored by Elevator Strategy, finds millennial men more likely than women to be fully employed (68% to 56%).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Full-time employment increases with education, from 27 percent of high school educated to 80 percent of postgraduates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Full employment increases with age, from 43 percent of 18-24-year-olds to 73 percent of 35-39-year-olds.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unemployment, or \u201cseeking work\u201d, is highest in Burnaby and New Westminster (16% to the 8% average) and among the high school-educated (18%).<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Are jobs and careers a priority?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" class=\"alignright size-large wp-image-5630\" src=\"http:\/\/www.justasonmi.com\/wp-content\/uploads\/2018\/06\/J802-jobs-versus-careers-1024x576.png\" alt=\"\" width=\"625\" height=\"352\" srcset=\"http:\/\/www.justasonmi.com\/wp-content\/uploads\/2018\/06\/J802-jobs-versus-careers-1024x576.png 1024w, http:\/\/www.justasonmi.com\/wp-content\/uploads\/2018\/06\/J802-jobs-versus-careers-300x169.png 300w, http:\/\/www.justasonmi.com\/wp-content\/uploads\/2018\/06\/J802-jobs-versus-careers-768x432.png 768w, http:\/\/www.justasonmi.com\/wp-content\/uploads\/2018\/06\/J802-jobs-versus-careers-941x529.png 941w, http:\/\/www.justasonmi.com\/wp-content\/uploads\/2018\/06\/J802-jobs-versus-careers.png 1500w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/>Two-thirds (67%) of Metro Vancouver millennials say \u201ca job, any job\u201d is critical need-to-have.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Regionally, Tri-Cities, Maple Ridge and Pitt Meadows millennials are more likely than those residing elsewhere in the region to describe a job as a need-to-have (78% to the 67% average).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A \u201cfulfilling career\u201d is a priority for a similar proportion of Metro Vancouver millennials (65%). However, the importance of a fulfilling career declines with age: Three-quarters (75%) of younger millennials (18-24 years) prioritize career fulfillment, while half (52%) of 35-39-year-olds do so.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Millennials of European background are significantly <\/span><b>less<\/b><span style=\"font-weight: 400;\"> likely than their counterparts of almost all other ancestral groups to prioritize career fulfillment (55% versus 69-82%).<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Values alignment<\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" class=\"alignright size-large wp-image-5631\" src=\"http:\/\/www.justasonmi.com\/wp-content\/uploads\/2018\/06\/J802-Values-alignment-1024x576.png\" alt=\"\" width=\"625\" height=\"352\" srcset=\"http:\/\/www.justasonmi.com\/wp-content\/uploads\/2018\/06\/J802-Values-alignment-1024x576.png 1024w, http:\/\/www.justasonmi.com\/wp-content\/uploads\/2018\/06\/J802-Values-alignment-300x169.png 300w, http:\/\/www.justasonmi.com\/wp-content\/uploads\/2018\/06\/J802-Values-alignment-768x432.png 768w, http:\/\/www.justasonmi.com\/wp-content\/uploads\/2018\/06\/J802-Values-alignment-941x529.png 941w, http:\/\/www.justasonmi.com\/wp-content\/uploads\/2018\/06\/J802-Values-alignment.png 1500w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/>Three-quarters of millennials (73%) feel the values of their employer align with their own; one-quarter (26%) consider these values to be &#8220;completely&#8221; aligned.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Values alignment increases with formal education (from 65% of those with high school to 92% among postgraduates). Notably, postgrads are more likely than the less formally educated to have <\/span><b>complete values alignment<\/b><span style=\"font-weight: 400;\"> with their employers (38% versus 19-26%).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Values alignment increases with income, from 66 percent of under-$50K earners to 83 percent of $100K-plus earners. This growth is noted primarily in the \u201ccompletely\u201d aligned category, which increases from 20 percent among the lowest earners (&lt;$50K) to 33 percent of highest earners (&gt;$100K).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Millennials of South Asian background are more likely than those from other backgrounds to say their values align \u201ccompletely\u201d with their employers\u2019 (42% to the 26% average).<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Job and career satisfaction<\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" class=\"alignright size-large wp-image-5632\" src=\"http:\/\/www.justasonmi.com\/wp-content\/uploads\/2018\/06\/J802-satisfaction-with-their-job-or-career-1024x576.png\" alt=\"\" width=\"625\" height=\"352\" srcset=\"http:\/\/www.justasonmi.com\/wp-content\/uploads\/2018\/06\/J802-satisfaction-with-their-job-or-career-1024x576.png 1024w, http:\/\/www.justasonmi.com\/wp-content\/uploads\/2018\/06\/J802-satisfaction-with-their-job-or-career-300x169.png 300w, http:\/\/www.justasonmi.com\/wp-content\/uploads\/2018\/06\/J802-satisfaction-with-their-job-or-career-768x432.png 768w, http:\/\/www.justasonmi.com\/wp-content\/uploads\/2018\/06\/J802-satisfaction-with-their-job-or-career-941x529.png 941w, http:\/\/www.justasonmi.com\/wp-content\/uploads\/2018\/06\/J802-satisfaction-with-their-job-or-career.png 1500w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/>Seven-in-ten millennials are satisfied with their current job or career (72%).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Satisfaction increases with age, from 62 percent of 18-24-year-olds to 81 percent of 35-39 year olds.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As found for values alignment, job satisfaction is highest among postgraduates (88% to 66-72% of less formally educated). <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Similarly, income is a predictor of job satisfaction, which grows from 63 percent among under-$50K earners to 84 percent among over-$100K earners. Notably, 36 percent of top earners are &#8220;very&#8221; satisfied (compared to 16% and 18% among earners). <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Millennials of South Asian background are more likely to express overall job satisfaction (83%), a group also more likely to to say theirs and their employers\u2019 values are \u201ccompletely\u201d aligned.<\/span><\/p>\n<hr \/>\n<p><b>For more information contact:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Peter ter Weeme, Elevator Strategy<br \/>\n<\/span><span style=\"font-weight: 400;\">+1 250 616 9950 \/ <\/span><a href=\"mailto:peter@elevatorstrategy.com\"><span style=\"font-weight: 400;\">peter@elevatorstrategy.com<\/span><\/a><br \/>\n<span style=\"font-weight: 400;\"><br \/>\nBarb Justason, Justason Market Intelligence<br \/>\n<\/span><span style=\"font-weight: 400;\">+1 604 783 4165 \/ <\/span><a href=\"mailto:Barb@JustasonMI.com\"><span style=\"font-weight: 400;\">Barb@JustasonMI.com<\/span><\/a><\/p>\n<p><img loading=\"lazy\" class=\"wp-image-5461 alignnone\" src=\"http:\/\/www.justasonmi.com\/wp-content\/uploads\/2018\/06\/Elevator-logo.jpg\" alt=\"\" width=\"407\" height=\"40\" srcset=\"http:\/\/www.justasonmi.com\/wp-content\/uploads\/2018\/06\/Elevator-logo.jpg 992w, http:\/\/www.justasonmi.com\/wp-content\/uploads\/2018\/06\/Elevator-logo-300x29.jpg 300w, http:\/\/www.justasonmi.com\/wp-content\/uploads\/2018\/06\/Elevator-logo-768x75.jpg 768w, http:\/\/www.justasonmi.com\/wp-content\/uploads\/2018\/06\/Elevator-logo-941x92.jpg 941w\" sizes=\"(max-width: 407px) 100vw, 407px\" \/><\/p>\n<p><b>About Elevator Strategy<\/b><br \/>\n<span style=\"font-weight: 400;\">Elevator Strategy is a full-service, Canadian-owned, purpose-driven communications firm at the epicentre of Vancouver\u2019s thriving, digital technology hub. Elevator uses proven communication and training techniques along with emerging technologies to cultivate and propel the higher purpose of clients.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"wp-image-5469 alignnone\" src=\"http:\/\/www.justasonmi.com\/wp-content\/uploads\/2018\/06\/JMI-logo.png\" alt=\"\" width=\"385\" height=\"94\" srcset=\"http:\/\/www.justasonmi.com\/wp-content\/uploads\/2018\/06\/JMI-logo.png 581w, http:\/\/www.justasonmi.com\/wp-content\/uploads\/2018\/06\/JMI-logo-300x73.png 300w\" sizes=\"(max-width: 385px) 100vw, 385px\" \/><\/p>\n<p><b>About Justason Market Intelligence Inc.<\/b><br \/>\n<span style=\"font-weight: 400;\">Justason Market Intelligence Inc. is a Vancouver-based market and social research firm asking the right people the right questions and delivering epiphanies. Justason offers the complete range of survey research and qualitative methodologies, all with personal service only possible with a boutique firm. The firm owns and operates Vancouver Focus\u00ae.<\/span><\/p>\n<hr \/>\n<p><a href=\"http:\/\/www.justasonmi.com\/wp-content\/uploads\/2018\/06\/Jobs-and-Careers-2.pdf\"><span style=\"font-weight: 400;\">View data tables<\/span><\/a><\/p>\n<p><a href=\"http:\/\/www.justasonmi.com\/wp-content\/uploads\/2018\/06\/Jobs-and-Careers-2.pdf\"><img loading=\"lazy\" class=\"wp-image-5549 size-thumbnail alignnone\" src=\"http:\/\/www.justasonmi.com\/wp-content\/uploads\/2018\/06\/data-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00a0<\/span><\/p>\n<hr \/>\n<h2><\/h2>\n<h2><span style=\"font-weight: 400;\">Research Notes<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">These are selected results of a Justason Market Intelligence online survey of Metro Vancouver millennials, age 18-39 years. The survey, released for public education purposes, was jointly sponsored by <\/span><a href=\"http:\/\/jmi.co\/\"><b>Justason Market Intelligence<\/b><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/elevatorstrategy.com\/\"><b>Elevator Strategy<\/b><\/a><span style=\"font-weight: 400;\">. The survey, conducted in English May 10-14, 2018, relied on random sampling of pre-recruited panelists. The Justason Market Intelligence panel is recruited by random digit dialling (RDD) of landlines and mobile phones and secondarily by river sampling. <\/span><span style=\"font-weight: 400;\">The research design oversampled some groups to permit independent analysis. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This unweighted non-probability sample of 648 was weighted to 500 and normalized to the actual gender, age, and regional distributions of the current census (2016). <\/span><span style=\"font-weight: 400;\">A probability sample of 500 carries a margin of error of +\/-4.4 percentage points 95 percent of the time.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vancouver B.C. (June 2018) How millennials are employed Six-in-ten Metro Vancouver millennials are employed full-time (62%). A further 21 percent have part-time employment. Thirteen percent are engaged in contract, freelance or casual work. A further eight percent are seeking work (unemployed). Sixteen percent of Metro Vancouver millennials are students. The survey, by Justason Market Intelligence [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[159,334,290,321,3,340,332,8,12,1,9],"tags":[356,349,354,355,198,342,357,344],"_links":{"self":[{"href":"http:\/\/www.justasonmi.com\/index.php?rest_route=\/wp\/v2\/posts\/5624"}],"collection":[{"href":"http:\/\/www.justasonmi.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.justasonmi.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.justasonmi.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.justasonmi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5624"}],"version-history":[{"count":19,"href":"http:\/\/www.justasonmi.com\/index.php?rest_route=\/wp\/v2\/posts\/5624\/revisions"}],"predecessor-version":[{"id":6352,"href":"http:\/\/www.justasonmi.com\/index.php?rest_route=\/wp\/v2\/posts\/5624\/revisions\/6352"}],"wp:attachment":[{"href":"http:\/\/www.justasonmi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5624"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.justasonmi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5624"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.justasonmi.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5624"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}