{"id":5450,"date":"2018-06-11T23:34:31","date_gmt":"2018-06-11T23:34:31","guid":{"rendered":"http:\/\/www.justasonmi.com\/?p=5450"},"modified":"2018-06-12T00:13:03","modified_gmt":"2018-06-12T00:13:03","slug":"clouds-of-uncertainty-or-silver-linings-metro-vancouver-millennials-speak-out-on-what-matters-to-them","status":"publish","type":"post","link":"http:\/\/www.justasonmi.com\/?p=5450","title":{"rendered":"Clouds of uncertainty or silver linings: Metro Vancouver millennials speak out on what matters to them"},"content":{"rendered":"

Elevate Millennials survey sponsored by Elevator Strategy captures a broad range of millennials\u2019 thoughts on housing, mental health and personal finance<\/h4>\n

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Vancouver, B.C. \u2013 June 11, 2018 \u2013 Homes. Health. Happiness. These three key elements of personal success and community wellbeing are just a sampling of what\u2019s on the minds of Metro Vancouver millennials every day.<\/p>\n

According to Elevate Millennials, a recent survey of millennials \u2013 those 18 to 39 years of age \u2013 conducted by Justason Market Intelligence<\/a> and sponsored by Elevator Strategy<\/a>, a strong majority of survey respondents (84%) identified access to housing as a basic need. Fifty-seven percent indicated that \u201creadily available mental healthcare\u201d is also a priority, calling it a “need to have” service. Over half (52%) of participating millennials said their goal for success is focused on a \u201chat trick\u201d of personal connections, career growth and financial security. And, despite dealing with housing, social and economic challenges, 73% of survey participants said they are optimistic \u201cabout my future.\u201d<\/p>\n

The findings of this comprehensive survey will add to the conversations now underway about the future of Metro Vancouver communities and the role millennials, now the largest demographic group in Canada, will play in shaping their own lives and the communities where they live, in the coming decades.<\/p>\n

\u201cBy capturing and sharing a fact-based profile of this important demographic group, we want to promote active exchanges among businesses, communities and policymakers that will generate positive change,\u201d explains Peter ter Weeme, EVP, Purpose and Brand Citizenship at Elevator Strategy, a purpose-driven communications firm, located in Vancouver. He adds, \u201cWe believe this rich trove of timely information will inspire people and start discussions on how to improve the future of individuals and communities across Metro Vancouver and beyond.\u201d<\/p>\n

The Elevate Millennials survey aims to provide important insights on a range of topics, such as mental health, political engagement and democracy, housing, career satisfaction, personal finances, values alignments and the planet\u2019s future.<\/p>\n

\u201cThe more information we can share with one another about what\u2019s important, the better the decisions we can make together about the future of our communities,\u201d explains Barb Justason, principal researcher, Justason Market Intelligence. \u201cWe don\u2019t want to just answer questions, we want to generate them as well, because the fullest, most successful dialogues examine as many points of view as possible, within a framework of transparency, accuracy and openness.\u201d<\/p>\n

Full results of the Elevate Millennials survey are included in the attached backgrounder. Here are some of the key findings:<\/p>\n

HOUSING AND HOMELESSNESS<\/h5>\n