Barb Justason, CAIP

Principal

Barb Justason is the principal researcher at Justason Market Intelligence and Vancouver Focus®.

Barb is a leading market research professional and advisor to corporations and governments. During her 25-year career, she has provided research and consulting services to almost every sector of the economy: energy producers, natural resource companies, retailers, developers, food and beverage manufacturers, tourism and transportation operators, First Nations communities, crown corporations, municipalities and the provincial government. Her research interests include civic affairs and transportation safety.

Barb holds professional memberships with ESOMAR and Qualitative Research Consultants Association (QRCA). Barb is a Certified Analytics and Insights Professional (CAIP).