Vision, COPE trade support while NPA holds steady

Vancouver, BC (Aug 2, 2011) – A July survey of Vancouver residents by Justason Market Intelligence finds Vision Vancouver and the Non-partisan Association (NPA) in a statistical dead heat. Support for Vision Vancouver now stands at 37% of decided municipal voters; support for NPA stands at 32%. Despite the closing of the gap between NPA and Vision, NPA has shown only directional growth (from 28% a year ago), while Vision has fallen steadily (from 52%). Notably, COPE support has reached 24% of decided voters (from 13% a year ago).

Asked about the close race, “There is no one reason, like bike lanes or riots,” explains Barb Justason. “If Suzanne Anton’s candidacy were a factor, NPA support would be growing, but it’s not.” Anton announced her candidacy May 18, 2011. “Vision’s fortunes are falling, while COPE’s are rising. But NPA may be the beneficiary, despite very little movement in support.”

Justason cautions, “The election is months away and momentum can swing sharply in the final weeks and days.”

The Vancouver Civic Outlook is a regular series sponsored by Justason Market Intelligence surveying City of Vancouver residents.

Research Notes:

• Dates of research: July 11-15, 2011
• Methodology: A telephone-online hybrid combining 376 telephone and 115 online panel surveys
• Margin of error: ±5.1 percentage points 19 in 20 times
• Research Sponsor: Justason Market Intelligence.

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