Residents satisfied with Vancouver quality of life

Vancouver, BC (Sep 10, 2010) – A survey of Vancouver residents by Justason Market Intelligence (JMI) shows the vast majority of residents (83%) is satisfied with their quality of life as a Vancouver resident. One-half of residents are very satisfied, notes Barb Justason, the firm’s principal.

The poll also finds that the most residents consider Vancouver to be as fun or more fun than other larger cities in Canada.

This poll is the first in a bimonthly series surveying City of Vancouver residents on issues from how the local government is performing to how the HST is affecting us. City Omni Vancouver was launched to address the need for Vancouver-specific information not currently offered in this market. The survey also allows clients to ask their own questions of Vancouver residents.

“BC- and Metro Vancouver-wide polling on regional and provincial issues is well covered in this market. But our clients asked us to focus on the City of Vancouver,” explains Justason. “Vancouver is unique, with its own issues and challenges. We wanted a way for our clients to affordably explore them.”

JMI is a Vancouver-based market and opinion research firm. The firm surveys thousands of BC residents every year for its BC-based client community.

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Research Notes:

• Dates of research: Aug 16-23, 2010.
• Methodology: A hybrid of telephone and online. 394 random telephone and 111 online surveys of City of Vancouver adult residents 18 years and older
• Margin of error: ±4.9 percentage points 19 in 20 times.
• Research Sponsor: Justason Market Intelligence

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Photo Credit: Jon Rawlinson