Metro Vancouver millennials speak out on what matters to them » Justason Market Intelligence

Metro Vancouver millennials speak out on what matters to them

Post Date

2018-06-14

Vancouver, B.C. – June 13, 2018

Peter ter Weeme, Executive Vice President, Purpose and Brand Citizenship for Elevator Strategy was a guest on CKNW’s The Simi Sara Show discussing their recent survey of Metro Vancouver millennials conducted by Justason Market Intelligence. Here is that interview.

View data tables here.


About the survey

These are selected results of a Justason Market Intelligence online survey of Metro Vancouver millennials, age 18 to 39 years. The survey, sponsored by Elevator Strategy and conducted by Justason Market Intelligence was conducted in English May 10 to 14, 2018 among randomly selected pre-recruited panelists. The Justason Market Intelligence panel is recruited primarily by random digit dialling (RDD) of landlines and mobile phones and secondarily by river sampling.

The research design oversampled some groups to permit independent analysis. This unweighted non-probability sample of 648 was weighted to 500 and normalized to the actual gender, age, and regional distributions of the current census (2016). The variance of weights is 0.5102 to 1.2526. View the unweighted and unadjusted tables here. A probability sample of 500 carries a margin of error of +/-4.4 percentage points 95% of the time. The Marketing Research and Intelligence Association (MRIA) standards for public release of survey research can be viewed here.

For more information contact:
Peter ter Weeme, Elevator Strategy
+1 250 616 9950 / peter@elevatorstrategy.com / elevatorstrategy.com
 
Barb Justason, Justason Market Intelligence Inc.
+1 604 783 4165 / Barb@JustasonMI.com / JMI.co

 


About Elevator Strategy

Elevator Strategy is a full-service, Canadian-owned, purpose-driven communications firm at the epicentre of Vancouver’s thriving, digital technology hub. Elevator uses proven communication and training techniques along with emerging technologies to cultivate and propel the higher purpose of clients.

 

 

About Justason Market Intelligence Inc.

Justason Market Intelligence Inc. is a Vancouver-based market and social research firm asking the right people the right questions and delivering epiphanies. Justason offers the complete range of survey research and qualitative methodologies, all with personal service only possible with a boutique firm. The firm owns and operates Vancouver Focus®.

 

5th Floor 1080 Howe St. #503
Vancouver B.C. V6Z 2T1
Canada

Phone: +1 604 783 4165