Metro Vancouver millennials speak out on what matters to them

Post Date


Vancouver, B.C. – June 13, 2018

Peter ter Weeme, Executive Vice President, Purpose and Brand Citizenship for Elevator Strategy was a guest on CKNW’s The Simi Sara Show discussing their recent survey of Metro Vancouver millennials conducted by Justason Market Intelligence. Here is that interview.

View data tables here.

About the survey

These are selected results of a Justason Market Intelligence online survey of Metro Vancouver millennials, age 18 to 39 years. The survey, released for public education purposes by Elevator Strategy and Justason Market Intelligence, was conducted in English May 10 to 14, 2018 among randomly selected pre-recruited panelists. The Justason Market Intelligence panel is recruited primarily by random digit dialling (RDD) of landlines and mobile phones and secondarily by river sampling.

The research design oversampled some groups to permit independent analysis. This unweighted sample of 648 was weighted to 500 and normalized to the actual gender, age, and regional distributions of the current census (2016). A probability sample of 500 carries a margin of error of +/-4.4 percentage points 95% of the time. 

For more information contact:
Peter ter Weeme, Elevator Strategy
+1 250 616 9950 / /
Barb Justason, Justason Market Intelligence Inc.
+1 604 783 4165 / /

About Elevator Strategy

Elevator Strategy is a full-service, Canadian-owned, purpose-driven communications firm at the epicentre of Vancouver’s thriving, digital technology hub. Elevator uses proven communication and training techniques along with emerging technologies to cultivate and propel the higher purpose of clients.

About Justason Market Intelligence Inc.

Justason Market Intelligence Inc. is a Vancouver-based market and social research firm asking the right people the right questions and delivering epiphanies. Justason offers the complete range of survey research and qualitative methodologies, all with personal service only possible with a boutique firm. The firm owns and operates Vancouver Focus®.

1055 W Georgia St, Suite 2429
Vancouver, BC Canada
V6E 3P3

Phone: +1 604 783 4165