What do pollsters do when they’re not polling?

Post Date


Vancouver B.C. (5 May 2017) – When pollsters aren’t running polls, there’s a good chance they’re geeking out. About polling.

On Tuesday, May 9, we will know the result of the BC Provincial Election. During this campaign period, experimenting with an online data collection platform (see previous posts), and now IVR, Justason Market Intelligence and zinc tank have teamed up to offer our insights on B.C.’s general election. 

Brian Singh, zinc tank’s principal, and I got on the phone to discuss why we did this, the challenge of data collection when it is increasingly difficult to get a representative sample and model a voting population, what we are seeing in different polling methods, some context for change and our (albeit tepid) prediction.

Listen along to this MP3 file.

Share. Message us. Discuss.

For more information contact:
Barb Justason, Justason Market Intelligence Inc.
+1 604 783 4165 / Barb@JustasonMI.com / 
Brian Singh, zinc tank
+1 403 861 9462 / brian@zinc-tank.com / zinc-tank.com
– 30 –

5th Floor 1080 Howe St. #503
Vancouver B.C. V6Z 2T1

Phone: +1 604 783 4165