Anybody but Harper?

Post Date


Vancouver B.C. (19 Sep 2015) – Strategic voting may play a role in Metro Vancouver voters’ decisions about a quarter of the time. While the majority (70 per cent) tell us they truly support their choice and its election platform, one-in-four decided voters (26 per cent) tell us their choice is strategic–they “will help prevent another party forming government.”

Metro Vancouver’s Strategic Voters

What party are strategic voters hoping to prevent forming government? For three-quarters (73 per cent) of strategic voters it’s the Conservatives. Projected to the total base, 19% of Metro Vancouver’s decided voters are voting to prevent the Conservatives forming government.

Second Choice

If they couldn’t support their first choice, 31 per cent of decided voters would vote Liberal. NDP and Green are a second choice for 21 per cent and 20 per cent respectively. Just 5 per cent of decided voters would consider Conservative as their alternative.


A breakdown of second choice:

  • Conservative voters’ second choice: 32% Liberal; 15% NDP; 5% Green
  • Liberal voters’ second choice: 63% NDP; 14% Green; 11% Conservative
  • NDP voters’ second choice: 47% Liberal; 34% Green; 4% Conservative
  • Green voters’ second choice: 38% NDP; 28% Liberal; 9% Liberal


Research Notes

These are the findings of a Justason Market Intelligence Inc. online poll of 938 adult residents of Metro Vancouver. Justason’s panel of Metro Vancouver residents was the sample source.
  • Dates of research: September 1-10, 2015.
  • Sample: This research relies on a non‐probability sample of 938 Metro Vancouver residents 18 years and older who are members of the JMI Metro Vancouver residential panel. The sample included 663 decided voters. The final data were weighted to represent actual regional and demographic distributions according to the most recent census.
  • Methodology: Online among JMI panel members.
  • Margin of error: A pure random (or probability) sample of 938 reports a margin of error of ±3.2 percentage points, most (95 per cent) of the time. On 663 decided voters, the margin of error would be ±3.8 percentage points most (95 per cent) of the time. Subgroups such as specific age or gender groups carry wider margins of error.
  • Research Sponsor:  Justason Market Intelligence Inc.
For more information contact:
Barb Justason, Principal
Justason Market Intelligence Inc.
Direct: +1 604 783 4165
twitter: @barbjustason
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5th Floor 1080 Howe St. #503
Vancouver B.C. V6Z 2T1

Phone: +1 604 783 4165