Amazing vision! Incredible balance! Magical moves! Poll eyes municipal politicos through playful lens

By Jeff Lee, Vancouver Sun

If Vancouver’s mayoral contenders had superpowers, the city would be in fine hands, according to an offbeat poll that looks at their brand power.

Gregor Robertson, the Vision Vancouver mayor, could leap tall buildings in a single bound. Kirk LaPointe, the Non-Partisan Association challenger, would have X-ray vision, with secondary powers of extrasensory perception. Meena Wong, the Coalition of Progressive Electors candidate? ESP and invisibility.

Put those three into a circus and what acts would they perform? Meet Gregor The Great, tightrope walker; Sir Kirk, lion tamer extraordinaire; and Amazing Meena, the trapeze artist and contortionist. READ ENTIRE STORE HERE

The questions and top responses:

Q1. Which of these vehicle brands do you associate with each candidate?

• Robertson: Volkswagen
• LaPointe: Lexus, Cadillac, BMW
• Wong: Honda

Q2. What vehicle types do you associate with the candidates

• Robertson: Bicycle
• LaPointe: SUV, Sedan
• Wong: Bus or transit

Q3. What pets do you associate with the candidates?

• Robertson: Golden Retriever
• LaPointe: Golden Retriever
• Wong: Chihuahua, Goldfish

Q4. Where would each candidate vacation?

• Robertson: Eco-resort
• LaPointe: Fishing lodge
• Wong: Does not take vacations

Q5. What would their superpowers be?

• Robertson: Leaping tall buildings in a single bound
• LaPointe: X-ray vision, Extra-sensory perception
• Wong: Extra-sensory perception, Invisibility

Q6. What sports do you imagine the candidates playing?

• Robertson: Tennis
• LaPointe: Golf
• Wong: Tennis, Golf

Q7. What if they were circus performers?

• Robertson: Tightrope walker
• LaPointe: Lion tamer
• Wong: Trapeze artist, Contortionist

 

Research Notes

These are the findings of a Bengtson Market Research and Justason Market Intelligence collaboration. The researchers polled 327 adult residents of the City of Vancouver. Justason’s panel was the sample source. 

• Dates of research:  October 12-18, 2014
• Sample: 327 Vancouver City citizens 18 years and older
• Methodology: Online among JMI panel members
• Research Sponsors:  Bengtson Market Research Ltd. and Justason Market Intelligence Inc.

For more information contact:

Barb Justason, Justason Market Intelligence Inc.

+1 604 783 4165 | Barb@JustasonMI.com

Steve Bengtson, Bengtson Market Research Ltd.

sbeng@sbengtson.com